A 43 Hour-33,428 km Triple Header

COTA's record attendance came with 70% new attendees

We’re exploring the world of Formula 1 through a business, content, and media lens. If you’d like to read and listen to our work directly from your inbox, subscribe now.

Hey friends,

It’s Friday, which means so much happens during the week that we surely didn’t talk about it all. Here are the best threads, stories, podcasts, and videos over the past seven days that I’ve seen. Additionally, you’ll get to the Sprint Qualifier section at the bottom that has a mix of headlines and stories from all over the world of sports and business.

And as always, feel free to tweet with me and send me your best.

Here’s a little something to think about: UK based F1 personnel will spend 43 hrs flying 33,428 km to complete the upcoming triple-header

Pole Position

Liberty Media had their Q3 earnings call this week and the future is looking bright. Formula 1 saw an increase YoY of 10% in revenue to $668 million.

One of the most fascinating takeaways from the call was that of the 400,000 attendees in Austin for the USGP, 70% were first-time GP attendees 🤯

Content of the Week [VIDEO]

Runner up:

Danny Ric on the Ellen Show

Drive to Survive Accolades

Question of the Week

Sprint Qualifier

The Qualifier is a weekly newsletter that explores the world of business, money, and content in sports.

Subscribe now if you would like to join more than 33,000 other industry executives, sports fans, and pro athletes who receive it instantly to their inbox.

Join the conversation

or to participate.