F1 in Vegas: what's next?

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Vincenzo

On this week’s pre-Vegas show, Vanessa and I talk about what she’s noticed on the ground in Sin City. (This episode was recorded Thursday evening before the events of FP1 and FP2)

What comes next?

In the latest episode of the VF1 Show, Vanessa and I talk about how F1 can utilize the pit-building they spent hundreds of millions of dollars on.

One aspect of F1 creating an American HQ in Las Vegas is utilizing this permanent building in the city and surrounding area.

In the podcast, I suggested the idea of an F1 Conference. Las Vegas is known for business conferences, expos, and showcases. It’s something that’s engrained in many of us business travelers: you’ll head to Vegas multiple times per year for a show or a conference.

Formula 1 is uniquely positioned to put on an event that covers a variety of topics that include:

• Leadership

• Business management

• Marketing

• Engineering

• Manufacturing

• Cyber security

• Innovation

• Politics

• Law

• STEM

As someone who has been to hundreds of conferences, the value of a show like this would be next level. There’s something for everyone, and having folks like Team Principals, engineers, and even drivers speak is a tremendous value add.

In addition to a conference, a full-on experience center, similar to what Porsche has in Atlanta, would be fun. With the amount of companies that go to Vegas for conferences, many of those companies spend money on off-site retreats for their teams. Headed out into the desert for an F1 experience would shoot to the top of many lists.

What’s Happening Around the Internet

• Verstappen weighs in on the Las Vegas GP.

• Hamilton calls for F1 to respect locals.

• 1962 Ferrari brings $51.7 million at Sotheby’s.

• Pato O’Ward says it’s time for IndyCar to stop competing with F1.

• In glamorous Vegas, F1 abandons fans who love it the most.

• Former F1 champion gets married in Vegas.

• IndyCar terminates agreement with Motorsport Games.

• NASCAR, IndyCar drivers watching F1 Las Vegas Grand Prix for different reasons.

• Get the Bot-ass calendar, and donate to cancer research.

• Toto Wolff imposes casino ban for Mercedes team.

• Take a lap around the 3.8-mile Las Vegas GP circuit.

What I’m Watching

Brawn: The Impossible Formula 1 Story

Keanu Reeves and Disney nail this.

Keanu is an excellent host, acting as a catalyst to a story with enough drama that needs no exaggeration.

The story of how Ross Brawn, in 2009, competing in the most expensive and technologically advanced racing series, made the impossible happen; his understaffed, underfinanced, and independent team won the World Championship.

It's an absolute must-watch for any fan, new and old.

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