Hi friends,
The Formula 1 season is fast approaching, as we’re just three short days away from FP1 in Bahrain.
All season long, we will bring you what’s happening in the ever-changing business and culture of Formula 1.
One thing I ask is that if you find this newsletter or my Twitter interesting, would you share it with someone you think would also enjoy it? Thank you 🙏
We are opening up a partnership program. Interested in getting your brand in front of motorsport decision-makers, investors, and leaders? 👉 Book your slot here.
White Kart Lane
The Tottenham Hotspur Football Club and Formula 1 have announced a 15-year strategic partnership to see London's longest indoor karting track built under the stadium.Boxing, NFL, and rugby matches have also taken place at the 62,850-seat stadium, in addition to music concerts.The way the Spurs see it, this opens them up to a potential audience of 5.9 billion people around the globe. With ambitions of being a global brand, not just a football club, this partnership is perfect.The idea of a karting circuit under the stadium is to help identify new motorsport talent.However, the experience also hopes to create apprenticeship and career opportunities for local young people, bringing greater diversity to the motorsport industry, particularly for women and underrepresented groups.
Less than a month after Alpine announced legendary footballer Zinedine Zidane as an ambassador, Formula 1 signed on with the English football club.
The overlap of F1 and football makes sense.
Announced as an Alpine ambassador: French football legend Zinedine Zidane.
Football and F1 cultures have so much overlap, this is a no-brainer.
#Alpine #A523 #F1 https://t.co/TiVP2fl9Si
— Vincenzo Landino (@vincenzolandino)
Feb 16, 2023
Triple the fee is not triple the fun
The @FollowAndretti - @GM F1 entry is up against another roadblock.
According to an insider, an entry fee of $600-700 million is considered "more appropriate" than the current $200 million for new teams. #F1
Does Andretti deserve an F1 entry?
— Vincenzo Landino (@vincenzolandino)
Jan 12, 2023
According to Motorsport, teams in Formula 1 are demanding at least $600 million to welcome an 11th team.
Sources say this is the lowest figure they have heard, and some teams are pushing for more.
The FIA, F1’s governing body, has a $200 million entry fee (set in the 2021 Concorde Agreement signed by all teams) to offset revenue and prize money dilution.
Still, teams are pushing for the rules to be amended earlier to increase the fee.
Andretti Global and Cadillac are the current top contenders to join F1, and they have a deal in place with Renault to supply engines if their bid is successful. Panthera Asia and Hitech are other teams that are said to have applied with interest.
Red Bull's Christian Horner has suggested that Andretti buy an existing team instead of starting a new one, and he may put AlphaTauri on the market.
Alternatively, AlphaTauri could relocate to England, easing specific logistical challenges.
Such is the politics of Formula 1. This will be one of the stories to watch as the talk of adding teams to the grid amongst such high growth won’t go away soon.
Tweets to read
F1 broadcasting news: @IMG has secured in-ship & in-flight rights to broadcast F1 on its Sport 24 channels for the next three seasons.
This includes Etihad Airways, Emirates, Turkish Airlines, MSC Cruises, Carnival Cruises, Princess Cruises, Royal Caribbean, and Silversea. https://t.co/OPwvDkqAQW
— Vincenzo Landino (@vincenzolandino)
Feb 28, 2023
If Haas is saving $250,000 a year in logistics cost by reducing their pit wall presence, how soon do other teams follow suit?
Remember, the money can be spent on upgrading the car instead. https://t.co/eqfJTBUeWi
— Vincenzo Landino (@vincenzolandino)
Feb 24, 2023
The @WilliamsRacing team doesn't get enough love on Drive to Survive, and their team has taken notice.
A short content series called 'Untold Story' is dropping soon.
And with how little Williams is featured in DTS, this is smart. https://t.co/0tibmZPZcA
— Vincenzo Landino (@vincenzolandino)
Feb 17, 2023
Did you know Rolex has a nearly century-long relationship with motorsports, aligning itself with race series, circuits, and race car drivers worldwide? https://t.co/8750JRfcRO
— Vincenzo Landino (@vincenzolandino)
Feb 28, 2023
The Qualifier is a weekly newsletter that breaks down motorsport's business, money, and culture (mainly Formula 1). Subscribers include investors, decision-makers, and casual fans. So if you are not a subscriber, sign up and join 40,000+ others who receive it directly in their inbox each week — it’s free.