Legends Experiences, a trailblazer in the hospitality industry, along with the Keep Fighting Foundation, is thrilled to announce Legends Lounge | Schumacher, a ground-breaking showcase of immersive experiences set to redefine the standards of trackside motorsport hospitality and engagement.

When: 26th – 28th July, 2024

Where: Belgian Grand Prix - Circuit de Spa-Francorchamps

Legends Lounge | Schumacher brings together old and new fans to explore and celebrate a true legend of Formula One, Michael Schumacher. Featuring never-before-seen artifacts, a unique garage of his former cars, and a range of special guests, this event transcends traditional hospitality boundaries by taking guests behind the scenes of Michael’s extraordinary racing career and unveiling the story of the man who broke boundaries, setting records and never, ever gave up.

Key highlights of Legends Lounge | Schumacher include:

  • Iconic Location: On the 30th Anniversary of Michael’s first Formula One World Championship title, where better to celebrate his achievements than where it all started, the iconic Circuit Spa-Francorchamps. Located midway between La Source and Eau Rouge, this trackside hospitality venue will showcase sweeping circuit views from all vantage points. Whether seated in the comfort of the lounge or outside on the trackside terrace, guests will witness the true speed of Formula One.

  • The Schumacher Garage: Throughout his 19-year career, Michael Schumacher piloted some of history's most recognizable Formula One cars. Exclusive to Legends Lounge | Schumacher and guided by knowledgeable hosts, the immersive Schumacher garage brings back the best of these iconic cars and unique designs, offering guests extraordinary insights and photo opportunities.

  • Culinary Experiences and Live Entertainment: With a specially curated menu of culinary offerings, live entertainment featuring the Legends in-house DJ, and appearances by past and present Formula 1 stars throughout the weekend, the Legends Lounge | Schumacher is a once-in-a-lifetime experience not to be missed.

  • Friends and Foes | An Evening for Michael: An incredible evening, where Michael’s former Formula One teammates and adversaries will share never-before-heard stories on stage, the charity dinner will be an experience not to be missed. Throughout the evening, guests have the opportunity to bid on our unique silent auction, where significant items and memorabilia from Michael’s impressive career will be up for grabs.

The first of its kind and benefitting the Keep Fighting Foundation, An Evening for Michael offers patrons the opportunity to dine with F1 legends, hear never-before-heard stories by some of Michael’s greatest teammates and adversaries, and bid at auction on historically significant and museum-quality heritage items from the Schumacher collection.

“We are proud to be launching the inaugural Legends Lounge experience alongside our partners at the Keep Fighting Foundation and SpaGP. Our commitment to creating immersive hospitality experiences is unwavering and we are truly excited to bring Michael’s story to life at the Belgian Grand Prix this July”, says Legends Experiences Co-Founder, James O’Brien.

Sabine Kehm, Michael Schumacher’s Manager, added: “This is the first time the Keep Fighting Foundation and Michael’s family has supported this type of experience. We are delighted that, 30 years on from his first World Drivers’ Championship, we can celebrate his racing career at Spa-Francorchamps, where it all started for him in Formula One. We are proud to be the launch event for Legends Lounge as we are always keen to celebrate Michael’s amazing career.”

"Spa-Francorchamps forms an integral part of Formula One history, and Michael Schumacher is without a doubt one of the drivers who made some of the greatest moments of that history," comments Vanessa Maes, CEO of Spa Grand Prix. “The fact that Legends Lounge has chosen to launch its innovative hospitality concept here shows our fans are once again recognized as true enthusiasts, and this new offer gives them the opportunity to live an experience that matches their expertise.”

Legends Experiences’ commitment to pushing the envelope in hospitality ensures that Legends Lounge | Schumacher will be a game-changer. As a leader in the industry, and with even more events being announced in the coming months, Legends Experiences continues to pave the way for the future of hospitality by embracing innovation and delivering unparalleled guest experiences.

About:

Keep Fighting Foundation: Launched in 2016, and based on Michael Schumacher’s core ethos, The Keep Fighting Foundation upholds the values of "Keep Fighting" and "Never Give Up". The foundation continues the work that has always been so important to Michael by providing funding and support for numerous charitable organizations. www.keepfightingfoundation.org.